About specialty
Subjects for admission exams: geography and mathematics
Duration of training:
- 3 or 4 years on the basis of secondary education,
- 2 years on the basis of technical and vocational education,
- 1-1,5 years on the basis of higher education
The bachelor's program in the direction 6В04105 "Marketing of Oil and Oil Transportation" is aimed at training highly professional personnel in the field of marketing and market analytics, new generation marketers for the oil and gas industry and is designed for those who:
- focused on the marketing profession;
- interested in advanced specialization in oil marketing and oil transportation;
- aims to develop professional, analytical and research skills in the field of marketing and market analytics.
After the successful completion of the educational program, the graduate possesses the following skills:
- to study the conjuncture of the market, goods and its assortment, consumers and their behavior;
- study the marketing environment of the enterprise, assess its intellectual, technological and production potential, identify strengths and weaknesses;
- develop a marketing policy for the company related to the production, transportation, sale of oil and other goods (services);
- develop recommendations for improving the quality and improving the consumer properties of goods and services;
- create marketing communication systems to generate demand and stimulate sales (sales);
- create and improve information support for marketing activities;
- select distribution channels, organization of the product distribution and sales system;
- ensure the efficiency of business activities, profits and incomes, increase the competitiveness of goods and services.
Graduates of the Oil Marketing and Oil Transportation program can work:
- Heads and specialists of marketing services of companies;
- Specialist for customer orders and sales;
- Logistics Manager;
- Supply Chain Data Management Specialist;
- Head of innovative marketing;
- Marketing analyst, analyst of marketing companies;
- Marketing Analyst Assistant;
- Public Relations Specialist;
- Marketing Consultant;
- Advertising specialist;
- Brand manager;
- PR manager;
- Trader;
- Key Account Manager;
- E-commerce manager;
- CRM marketer;
- IT Analyst of Electronic Commerce;
- E-commerce specialist, etc.
